Knowde, an online marketplace for ingredients, polymers and chemistry, has released an embeddable version of its ‘Live Conversations’ solution for personal care ingredient supplier websites.
The US company says it makes it easier for cosmetic scientists to connect directly with product experts to get real-time technical answers through its online virtual chat capabilities.
Getting answers more quickly will help accelerate product innovation and enable cosmetic and personal care companies to bring new products to market faster than ever before, it adds.
“Cosmetic scientists tell us that they encounter formulation challenges and struggle to get the answers they need from personal care ingredient suppliers,” said Knowde chief product officer Jeffery Reid.
“Knowde’s embeddable Live Conversations tool eliminates the communication barrier and immediately connects cosmetic scientists with technical experts who can answer formulation questions in real-time from their Knowde storefront – delivering the same live chat experience they provide on Knowde to their corporate website,” he added.
Many of Knowde’s 8,000+ suppliers use the capability to share on-demand insights, provide deeper product information, and discuss application needs.
Live Conversations has a notification system that immediately alerts suppliers when questions are received – even if the supplier representative is not logged onto Knowde at the time.
For suppliers, Live Conversations creates a single point of contact with customers, improves engagement, and provides a better online experience that’s easy to manage through the Knowde platform.
For cosmetic scientists and procurement professionals, Live Conversations enables them to submit technical product questions to experts, amend an existing order with a supplier, and request a product sample, document, or price quote.
Cosmetic scientists and procurement professionals can sign up on Knowde for free at its website. Suppliers who want to add Live Conversations to their website should contact their Knowde representative.