B2B Cosmetics and BASF have brought their Emuage technology to the market for the first time through a new financing round.
The two firms initially invested in this in 2019 and it has since received positive feedback from consumers and personal care formulators.
Emuage allows users to create individualised personal care products by simply choosing capsules, placing them into a machine and receiving the final product. This includes hair, sun and skin care products.
Projects with partners and customers will come in the following months globally and the first Emuage stores, run by B2B, will open in Switzerland, France and the Middle East.
