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'Significant' growth for cosmetics face sera

A new report by Allied Market Research (AMR) of Portland, Oregon, has concluded that the global cosmetics face serum market “is anticipated to grow significantly in the coming years”.

This will be driven more by factors like rapid urbanisation, changes in lifestyle, a rise in skin problems and awareness of daily skin care routines.

A face serum is defined as “an all-rounder product that has reduced the need for other skincare products such as normal face creams or moisturisers. Sera are popular among middle-aged people who wish to maintain their youthful appearance and have a higher level of active ingredients than face creams, enabling them to target specific skincare problems.

The COVID-19 pandemic hampered the market to some extent as face serum was not seen as “a mandatory product” by consumers when they were mostly at home. The temporary closure of production facilities also caused disruptions in supply chain logistics, impacting the supply of raw materials and vendor operations.

“Nevertheless, the lockdown is partially over now and daily skincare habits of people are back on track. Desire among consumers to feel fresh all day has influenced the key market players to focus on leveling up their production of face serum,” AMR said. 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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