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New hair care formulations for a busy lifestyle

Water scarcity is making dry shampoos popular again. Evonik has developed Spherelix 10, a spherical hydrated silica, as a key ingredient that overcomes some of the disadvantages associated with them

Water covers 70% of the Earth’s surface but only 0.3% of water resources can be practically used.1 By 2025, two-thirds of the world’s population may be at risk of water scarcity.2 Each person directly consumes around 140 litres/day of water, 40% of it in the bathroom. The Energy Saving Trust reports that the greatest opportunities for saving water can be found in the bathroom, with showering being the largest water user in the home.3

Water scarcity is a global issue that is now being reflected in consumers’ choices. Conscious consumer behavior is helping to support this market development. Studies suggest that 22% of UK consumers have changed their bathroom routine to use less water, while 34% of Italian consumers are interested in double concentrated bath or shower products.4

Personal care products that require less or even no water are becoming more popular. Avoiding a daily shower with no-rinse products is an option consumer are considering.

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Upcoming Events

SCC 75th Annual Scientific Meeting & Showcase

Sheraton NY Times Square (New York)
13-15 December 2021

Cosmetagora 2022

Espace Champerret, Paris
11-12 January 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
2-4 March 2022

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

NYSCC Suppliers' Day 2022

Javits Center, New York
3 - 4 May 2022

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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