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Beraca’s new coloured clays

Brazilian firm Beraca has introduced Berashades, a palette of five naturally coloured, sustainable clays for cosmetic use: Ivory, Beige, Bronze, Caramel and Ebony

Brazilian firm Beraca has introduced Berashades, a palette of five naturally coloured, sustainable clays for cosmetic use: Ivory, Beige, Bronze, Caramel and Ebony. By mixing these, the company says, “it is possible to mix and match and customise more than 3,000 colour combinations in celebration of the different skin tones”.

Key properties include being 100% natural, vegan and cruelty-free, with no added TiO2 and ease of formulation. The phytosilicates present in the clays naturally filter out impurities. Berashades is also claimed to allow coverage with a natural appearance and a matte effect, in addition to stable colour, as a result of the simultaneous micronisation process.

In addition, Beraca is launching a digital platform called the Berashades Mixer, enabling formulators to create their own shades with simultaneous access to different levels of benefits delivered by the ingredient, such as hydration, skin barrier function and firmness. This technology aims to assist professionals in time-to-market with scientific precision in each of the tones created.

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Upcoming Events

SCC 75th Annual Scientific Meeting & Showcase

Sheraton NY Times Square (New York)
13-15 December 2021

Cosmetagora 2022

Espace Champerret, Paris
11-12 January 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
2-4 March 2022

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

NYSCC Suppliers' Day 2022

Javits Center, New York
3 - 4 May 2022

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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