Portal offers insights and advice for marketing

in-cosmetics North America has launched a new MarCos portal offering advice and insights from industry leaders on marketing cosmetic and personal care products.

The new online resource will help the community to succeed in this highly competitive market with insights into the importance of marketing and thoughtful branding to win the hearts of today’s discerning consumers. Key issues are addressed including the challenge of marketing claims for natural products and how technology is changing the marketing space.

Featuring a series of articles, interviews and product profiles with contributions from leading experts, including the event’s technical advisors. Ingredients from exhibitors will also be put under the spotlight with the new MarCos ‘Star of the Month’.

The new MarCos portal can be found on the in-cosmetics North America website here: https://news.in-cosmetics.com/marcos/