Online, organic cosmetic formulation school, Formula Botanica, launches its biggest ever online training course on 25 June - its Diploma in Beauty Brand Business Management - attracting a first student intake of indie beauty entrepreneurs.
The beauty brand management diploma offers a curriculum providing around 150 study hours over six extensive training modules, 20 workbooks and 20 hours of video as well as offering bonuses such as business plan and financial forecasting templates. With its launch, Formula Botanica fulfils its mission of giving its students not only solid, professional formulation skills but also a comprehensive road map to launching the organic, natural beauty business of their dreams.
The diploma, which has been just under 18 months in development, is the 9th course in the international school’s growing portfolio of accredited, award-winning online courses in natural, organic skincare and haircare formulation.
Part online course, part web summit, the Diploma in Beauty Brand Business Management includes filmed interviews with some 30-plus influential figures from the beauty, retail, distribution, financial services, coaching, design, branding and digital marketing sectors as well as other industries of relevance to indie beauty start-ups. Together, the course materials provide a comprehensive road-map for start-up and aspiring indie beauty brand founders. It takes them on a journey from would-be entrepreneurs with raw ideas to savvy start-ups giving them the skills and tools to create their beauty business plan and launch a beauty business.
As School Director Lorraine Dallmeier explains, Formula Botanica’s latest diploma is about more than providing a textbook business course for start-ups: “We handpicked all of our amazing beauty business web summit speakers, because they can teach our students and budding entrepreneurs how to start the indie beauty brand of their dreams. Their advice is based on real life experience which means our Diploma offers up the insider secrets that you simply won’t find via Google”.
The coursework comprises a detailed and high-quality online training programme with written materials, challenging workbooks, quizzes and interactive games. It starts by helping students learn how to develop the right entrepreneurial mindset and discover their ‘why’. The in-depth course then covers areas of critical importance to launching a beauty business, including branding, cosmetics’ manufacturing and business models, online and traditional marketing, retail and distribution and how to plan, handle and raise finances.
Students are invited to join the exclusive, online Beauty Business Mastermind group as a sounding board with peers as they progress through the self-study workbook activities over a two-year completion period.
