in-cosmetics North America will return to the Javits Center in New York from 17-18 October with a new programme designed to bring one of the fastest growing sectors of the industry to the event.
Indie brands are causing a huge stir this year with a multitude of new launches in the cosmetics sphere from newer, smaller and start-up companies. Defined by indiebrandbuilder.com as ,purpose driven; independently funded; design conscious; in small batches; and using nontraditional marketing’ the rise of the indie brand has been evidenced even further by ecommerce giant Amazon recently announcing the advent of an Indie Beauty Shop within its Marketplace.
To further support the indie sector, the event will provide brand owners with invaluable networking opportunities, through its new Talk to the Indies programme. A new addition to this year’s show, the initiative will run across both days, with brand owners able to meet leading suppliers and consultants. A dedicated session on 17 October will cover the major challenges faced by indie brands, including distribution, reaching out to consumers and upcoming trends.
Additionally, Speednetworking sessions, held on the second day, will present an invaluable opportunity for suppliers to speak to representatives from indie brand owners, who have signed up to the initiative. This is an opportunity open to all exhibitors until 18 October.
