Lipotrue has announced the opening of a US office, Lipotrue Inc., in New Jersey with Robert Bird as managing director. This new office will provide a more convenient, efficient touch-point for customers based in the United States, and also support the rapidly growing business in the American cosmetic market.
The opening of this new head office completes the first stage in establishing a US presence, which in the near future will be followed with the launch of a complete US commercial organisation.
Robert Bird as managing director will be responsible of the brand-new LipoTrue Inc., including all its operations and leading the US team that will be build up in the future. Robert has a wide experience in the cosmetics industry, where he worked in leading companies in the US, providing him with a deep knowledge of the market.
“The US market has always been at the forefront of LipoTrue’s strategic plans based on a rapidly growing demand from our important customers based here. By opening this regional head office, we can now support our US customers and enable them with closer interaction inspiring new ideas and taking them to the next level,” said Juan Carlos Escudero, CEO of LipoTrue.
