Ashland will introduce new Advantage™ polymers designed to address the styling requirements of hard to style hair types such as found in Asia’s consumers and present new information about its N-Hance™ conditioning polymer, proven to optimise the delivery and deposition of anti-dandruff actives, such as zinc pyrithione.
Advantage™ PG30 styling polymer, designated primarily for use in hair gel products, enables consumers with long, straight, thick hair to secure strong, long-lasting hairstyles, even in high humidity. The product is based on methacryloyl ethyl betaine and acrylates copolymer, which provides strong hold to hair typically resistant to shape changes, even in high-humidity conditions.
Attributes such as low tack address consumer preferences for a non-tacky feel, while antistatic properties substantially prevent fly-away hair. Advantage™ PS50 styling polymer, another polymer derived from methacryloyl ethyl betaine and acrylates copolymer, provide these same benefits in hairspray and mousse systems.
Growing consumer demand for healthy scalp and hair products is driven primarily by more intensive daily treatments and daily exposure to pollution. Accordingly, consumers increasingly reach for shampoo and “total care” hair treatments that contain one or more active ingredients. The effective delivery of these ingredients is key to their efficacy. Ashland will have available the results of laboratory studies that demonstrate how to optimise the delivery and deposition of zinc pyrithione on the scalp with N-Hance cationic conditioning polymers and select deposition agents. Information will include the test methods developed to evaluate the efficacy, prototype formulations designed to suit multiple consumer demands, and recommendations on ingredients selection. Focus of the work is on select variants of N-Hance™ conditioning and deposition polymers which include N-Hance™ 4572, BF-13, SP-100 and Zenix™ phosphate ester.
