Spain’s Eurofragance is to introduce L’Âme du Bois (the soul of wood) at Beautyworld Middle East in Dubai. All of the scents the company will present there as part of its Nomad Saga Experience will be crafted using this
Spain’s Eurofragance is to introduce L’Âme du Bois (the soul of wood) at Beautyworld Middle East in Dubai. All of the scents the company will present there as part of its Nomad Saga Experience will be crafted using this, its first captive ingredient. L’Âme du Bois is targeted at top end products in fine fragrances, personal care and home care.
Eurofragance said that this is a significant moment in three respects. Firstly, L’Âme du Bois fills a gap in the woody notes olfactive family, “by providing a high impact composition that harmonises with other ingredients in the fragrance formula and highlights their individual characteristics”. It also has a genderless olfactive profile and is made from upcycled wood waste.
“L’Âme du Bois is avant-garde in terms of its conception, but, above all, for what it brings to fragrance creation’” claimed Henry van den Heuvel, global creative director and senior perfumer. “It redefines woody notes in a manner befitting our time. L’Âme du Bois is inclusive and all-embracing of other accords and olfactive notes.”
