Having just made the short trip back to the office from in-cosmetics Global in London, the overwhelming feeling is of an industry in good health, with some exciting and innovative developments in the ingredient marketplace.
Once again, the theme of anti-pollution was clearly evident among the stands at the show, and in order to assist product development in the area, this issue of Personal Carecontains two articles from leading testing companies which will help with anti-pollution product claims. One focuses on the type of test equipment needed, while the other on study design.
Also in this issue Mintel analyses another trend – active beauty – which challenges formulators to design products that can work to enhance consumers’ appearance despite the issues associated with an active lifestyle. Some manufacturers are coming up with some truly innovative concepts in this marketplace, and more will surely come through soon.
It will be important to keep an eye on both these trends, as anti-pollution and active beauty are clearly going to have a certain amount of crossover in the future, with people wanting to enjoy active lifestyles outdoors while also protecting their skin from potentially harmful particulates.
