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Examining the survival and evolution of modern men

‘Survival of the Fittest’ was a phrase coined by Herbert Spencer (an economist) that was used by and more popularly associated with Charles Darwin. Darwin used this as a metaphor to concisely explain part of his great work, On the Origin of Species.

The inference from the quote, in context of Darwin, is a better design for the immediate and local environment. 

When one considers the evolution of Homo sapiens, one can quickly recognise how certain aspects of our being have evolved to adapt to the situations encountered: bi-pedal walking, stereoscopic vision, opposable thumbs. These ensure we can function as ‘huntergatherers’, while the development of language and communication methods allows the expression of our desires and needs. 

What is readily being recognised now is that the next evolutionary step happening for men (and women) is not about who is the ‘fittest’ person, in the context of hunting for food or running a marathon. Instead, who is the ‘fittest’ person to meet the complex demands of the modern age; navigating social interactions, business pressures, changed gender roles and different expectations of ‘the father figure’. This is leading to a deeper discussion on what it means to be a man. 

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Upcoming Events

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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