Dow Corning launched their Trends Lab 2015, the company’s new portfolio of innovative formulation concepts that anticipate upcoming consumer preferences in skin care and hair care.
Titled 'You are Unique', this most recent edition of the Trends Lab focuses on the importance of individual expression. As part of the programme, Dow Corning is also showcasing formulation kits featuring the latest developments in skin tightening and hair care textures. The company’s third Trends Lab programme and the introduction of these new kits underscore Dow Corning’s commitment to staying ahead of lifestyle changes through intensive research and providing valuable insights – and targeted formulations – to the industry.
The feature areas of the 'You are Unique' Trends Lab are:
Authenticity – The opposite of the airbrushed, ultra-glamorous look of the high-maintenance divas, this is a trend about enhancing your natural beauty rather than transforming – including celebrating ethnic skin and hair.
Express Yourself – We live today in a very visual society. Consumers want to freely express their personalities and lifestyles by altering their appearance. They want to be in control, not necessarily complying with the conformity of mass consumer brands.
Do It Yourself – Originating in the growth of niche brands, this trend creates demand for serums that can adjust to the consumer’s skin – with colour mixing palettes and intelligent moisturisation.
Men Are Unique, Too! – Men have unique skin issues and needs, and are becoming savvy consumers of skin care, seeking ways to look and feel better. It is no longer a female product with a different fragrance and packaging.
