Keramimic 2.0 from Croda - Intelligent Repair of Damaged Hair

May 2012

Croda’s Keramimic 2.0 is a new keratin quat that takes biomimetics to the next generation. Developed using the most recent advances in proteomics, the amino acid sequences of the peptides found in Keramimic 2.0 match those present in the keratin proteins found in cuticular and cortical regions of human hair. Combining the best of science and nature, Keramimic 2.0 is a highly substantive conditioning active that provides targeted repair to the most damaged areas of the hair’s surface.

As the move towards natural cosmetics gathers momentum, biomimetics has been a continual trend throughout recent years.   The logic of protecting and replenishing the keratin proteins of the hair with keratin derivatives, or treating ‘like with like’, has experienced a major resurgence in the hair care market and Keramimic 2.0 is a new keratin quat that differentiates itself from any other.  Not only does it replace ‘like with like’, it mimics the proteins found in the hair’s natural composition to move biomimetics to the next generation.

Proven using cutting edge proteomics studies, our proprietary manufacturing method ensures that Keramimic 2.0 replicates amino acid sequences naturally found in hair keratin proteins to repair and condition the most damaged areas of the hair cuticle.

Analysis of the hair from root to tip shows that the hair fibre becomes progressively more anionic as the degree of damage to the cuticle is increased as you move along the hair fibre. Time of Flight Secondary Ion Mass Spectroscopy (ToF-SIMS) is a technique which can provide detailed information about the surface chemistry of the hair.  This high resolution mass spectroscopy technique was used to identify and map the deposition of Keramimic 2.0 along the hair fibre.  The use of imaging ToF-SIMS has shown that the cationic nature of Keramimic 2.0 ensures it deposits preferentially at the most damaged areas of the hair surface; Intelligently repairing the hair cuticle.

The look and feel of the hair is most obviously related to the hair cuticle and damaged cuticles result in dull, rough unmanageable hair so care for the cuticle requires good conditioning.  Combing studies were carried out using the Mini Tensile Tester, comparing the reduction in combing force of bleached European hair tresses treated with a Keramimic 2.0 conditioner or a conditioner base.  The results of this study demonstrate the excellent conditioning properties of Keramimic 2.0.

Laboratory evaluations are interesting as ‘proof of concept’, but performance must be realised in-vivo for an ingredient to be value adding. Croda has developed a specialist in-house method of evaluating the sensorial impact of actives on hair.  Objective studies have been carried out on a trained panel of experts profiling nine hair attributes against industry benchmarks.  A study looking at wet hair attributes was carried out and profiling data on Keramimic 2.0 delivered from an aqueous solution was generated.  Keramimic 2.0 was shown to offer excellent wet tangle removal, wet ease of combing and wet smoothness compared to shampoo.

Other news

New CEO appointed Superfood extracts available
Making Cosmetics returns in March New pigment adds glamour
Instant skin smoothing Superfood extracts available
Anti-pollution cosmetics webinar Expanded site opened
Philippines distribution Conference programme announced
Search

Featured Supplier

BASF Personal Care and Nutrition GmbH

BASF’s Personal Care business is the world’s leading supplier of high performance ingredients for the personal care industry. As part of BASF’s Care Chemicals division, the business provides all the resources of a global industry leader combined with consumer insights and...

Learn more »

DIARY EVENTS

PCHi 2016
Shanghai World Expo Exhibition & Convention Center, China
1 – 3 March 2016
More...

in-cosmetics Paris 2016
Hall 1, Portes de Versailles, Paris, France
12 - 14 April 2016
More...

Science in a Bottle – Moisturisation & Cosmetic Claims
National Space Centre, Exploration Drive, Leicester LE4 5NS
10 - 11 May 2016
More...

FORMULATIONS

Shimmering Body Cream
BRB International BV
Category: Body Care/Cleansing
Shimmering Body Cream is water-in-silicone emulsion which delivers hydration to skin. Shimmering Body Cream provides moisture and leave skin supple and smooth whilst quickly absorbing to help lock in hydration. The body shimmer’s reflecting light makes the small imperfections in the skin less noticeable.

Clear Antiperspirant Gel
BRB International BV
Category: Deodorants/Anti-Perspirants
Clear Antiperspirant Gel is a clear water-in-silicone emulsion which provides wetness protection. Clear Antiperspirant Gel provides all day protection from wetness with delightful fragrance.

LAMCOS112 DETANGLING MASK
Lansdowne Personal Care
Category: Hair Conditioning/Treatment

PRODUCT PROFILE

Fermented ginseng offers new skin care efficacy
Ginseng has a long history of use by humans for its health-giving properties. In fact its Genus name, Panax, means ‘all heal’, and it has a reputation across the world for its ability to induce energy, vitality and boost the immune system. However in the centuries of its use, it has largely been taken as an oral medicine and not topically.