Remember Me Don't have an account? Register Forgotten password? Reset it
The web site of Personal Care Magazine

Website for new brand

BASF has launched a new website for its personal care business: a brand website for the new Care Creations brand and the ‘Inspired by life’ communications concept.

Following the recent launch of the Care Creations brand and the ‘Inspired by life’ communications concept, the new mobile-friendly website reflects BASF Personal Care’s new business approach, drawing inspiration for innovative products from real life – based on sciencific excellence and market empathy. While looking at people’s lives in various places around the world, visitors can find product and concept highlights as well as formulations. The responsive web design automatically adjusts to all different display sizes from personal computers, tablet PCs to smart phones. “Our new website gives voice to our innovative approach,” says Simon Medley, senior vice president of BASF Personal Care Europe. “Being at the pulse of consumers and the market we create an added-value for our customers.”

 

 

Other news

Upcoming Events

Cosmetorium 2016

Palau de Congressos de Barcelona. Fira 1, Spain
28 - 29 September 2016

in-cosmetics Latin America 2016

Expo Center Norte, São Paulo, Brasil
5 - 6 October 2016

Sepawa 2016

Esperanto Hotel, Fulda, Germany
12 - 14 October 2016

in-cosmetics Formulation Summit 2016

London
19 - 20 October 2016

IFSCC 2016

Dolphin Resort, Orlando, USA
October 30 - November 2 2016

Latest Issue

Personal Care Magazine

Personal Care Magazine

Sep 2016

Register now to apply for regular copies of Personal Care Magazine and free access to premium content, as well as our regular newsletters.

Personal Care Europe

Personal Care Europe

Sep 2016

Register now to apply for regular copies of Personal Care Europe and free access to premium content, as well as our regular newsletters.

Personal Care Language

Personal Care Language

Jun 2016

그린테크: 변화하는 세계의 길목에서

Register now to apply for regular copies of Personal Care Language and free access to premium content, as well as our regular newsletters.