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Website for new brand

BASF has launched a new website for its personal care business: a brand website for the new Care Creations brand and the ‘Inspired by life’ communications concept.

Following the recent launch of the Care Creations brand and the ‘Inspired by life’ communications concept, the new mobile-friendly website reflects BASF Personal Care’s new business approach, drawing inspiration for innovative products from real life – based on sciencific excellence and market empathy. While looking at people’s lives in various places around the world, visitors can find product and concept highlights as well as formulations. The responsive web design automatically adjusts to all different display sizes from personal computers, tablet PCs to smart phones. “Our new website gives voice to our innovative approach,” says Simon Medley, senior vice president of BASF Personal Care Europe. “Being at the pulse of consumers and the market we create an added-value for our customers.”

 

 

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Featured Supplier

CLR Chemisches Laboratorium Dr. Kurt Richter GmbH

CLR develops innovative and high-quality cosmetic actives for skin and hair care and has enriched beauty and personal care with many novel actives and pioneering concepts over the past 60 years.Having specialized in the development of biologically active products, we use state-of-the art methods and technology.To ensure high-quality performance and...

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Science in a Bottle – Moisturisation & Cosmetic Claims

National Space Centre, Exploration Drive, Leicester LE4 5NS
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Universidade de Lisboa, Portugal
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Scientivity: combining technical innovation with the imagination

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Scientivity: combining technical innovation with the imagination

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Apr 2016

GREENTECH – at the crossroad of the worlds

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Feb 2016

MITOKINYL®:抵御城市污染伤害的交互解决方案

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