Website for new brand

July 2012

BASF has launched a new website for its personal care business: a brand website for the new Care Creations brand and the ‘Inspired by life’ communications concept.

Following the recent launch of the Care Creations brand and the ‘Inspired by life’ communications concept, the new mobile-friendly website reflects BASF Personal Care’s new business approach, drawing inspiration for innovative products from real life – based on sciencific excellence and market empathy. While looking at people’s lives in various places around the world, visitors can find product and concept highlights as well as formulations. The responsive web design automatically adjusts to all different display sizes from personal computers, tablet PCs to smart phones. “Our new website gives voice to our innovative approach,” says Simon Medley, senior vice president of BASF Personal Care Europe. “Being at the pulse of consumers and the market we create an added-value for our customers.”

 

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FORMULATIONS

Shimmering Body Cream
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Category: Body Care/Cleansing
Shimmering Body Cream is water-in-silicone emulsion which delivers hydration to skin. Shimmering Body Cream provides moisture and leave skin supple and smooth whilst quickly absorbing to help lock in hydration. The body shimmer’s reflecting light makes the small imperfections in the skin less noticeable.

Clear Antiperspirant Gel
BRB International BV
Category: Deodorants/Anti-Perspirants
Clear Antiperspirant Gel is a clear water-in-silicone emulsion which provides wetness protection. Clear Antiperspirant Gel provides all day protection from wetness with delightful fragrance.

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Category: Hair Conditioning/Treatment

PRODUCT PROFILE

Fermented ginseng offers new skin care efficacy
Ginseng has a long history of use by humans for its health-giving properties. In fact its Genus name, Panax, means ‘all heal’, and it has a reputation across the world for its ability to induce energy, vitality and boost the immune system. However in the centuries of its use, it has largely been taken as an oral medicine and not topically.