Website for new brand

July 2012

BASF has launched a new website for its personal care business: a brand website for the new Care Creations brand and the ‘Inspired by life’ communications concept.

Following the recent launch of the Care Creations brand and the ‘Inspired by life’ communications concept, the new mobile-friendly website reflects BASF Personal Care’s new business approach, drawing inspiration for innovative products from real life – based on sciencific excellence and market empathy. While looking at people’s lives in various places around the world, visitors can find product and concept highlights as well as formulations. The responsive web design automatically adjusts to all different display sizes from personal computers, tablet PCs to smart phones. “Our new website gives voice to our innovative approach,” says Simon Medley, senior vice president of BASF Personal Care Europe. “Being at the pulse of consumers and the market we create an added-value for our customers.”