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Defying grey hair with re-launched biofunctional

Ashland has re-launched its Chromafend biofunctional with new data that demonstrates how it can promote hair darkening and reduce the appearance of grey hair. Chromafend biofunctional is a golden flax seed extract designed to preserve hair’s natural colour.

This unique extract was selected for its capacity to boost key pigmentation markers in the hair follicle as demonstrated by several in vitro and ex vivo data.

“Although many people choose not to colour their hair, they don’t want to admit defeat to grey hair,” said Anne Clay, global marketing manager and new business development, Vincience Biofunctionals. “Our golden flax seeds are 100% organically grown and labelled as a super grain, and we use green chemistry to eco-extract the biofunctional active. We are proud that Chromafend is COSMOS* validated.”

Chromafend biofunctional, inspired by the “Hair Melanin System”,  is associated with key pigmentation biomarkers linked to hair greying.  Chromafend biofunctional has clinically proven benefits on grey hair reduction.   It can be used in a variety of hair treatments to address the first signs of grey hair, boost grey hair darkening and vitality, space out the need for grey hair coloration, and  can also be used to boost darkening hairs in men’s beards.

“A vibrant hair colour is a symbol of youth,” said Penny Antonopoulos, global marketing director,  hair care, “And people with grey hair appear 3.9 years older compared to non-grey hair individuals. For men, dark hair is a sign of vitality, and greying hair can severely affect the self-esteem of an individual.”

Research (source: Lightspeed Mintel 2018) has identified that hair colour is the number one appearance concern for men today, with 51% of British men worrying about graying. Chromafend  biofunctional can help increase hair darkening and limit the appearance of grey in hair and beard.

 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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