Variety of whitening technologies explored

The whitening trend in Asian markets needs to be understood in terms of the fact that the first signs of ageing on Asian skin will be dark spots and darkening and not wrinkles as in Western skins. The desire for a fair, light skin involves the improvement of luminosity and the uniformity of the skin, while reducing imperfections. Even if the market is driven by Japan, China and India which have developed an obsession for fair, light skin, we can find the lightening trend also in Western markets. Worldwide, the global market for skin lightening products is projected to reach US$23.0 billion by 2020, driven by the desire for both women and men to have a lighter skin complexion. Initially designed to create a fair faced skin, whitening products are now evolving to body care for whitening, deodorant or lightening intimate care for example. 

Givaudan, through the acquisition in 2014 of Soliance and in 2015 of Induchem, has considerably strengthened its position as a key supplier of cosmetic active ingredients with a portfolio of more than 200 references, among which is a large range of whitening and lightening agents. These ingredients have been designed to improve skin brightness, and reduce the damage caused by photoageing. Whiteningeffects can be achieved with a wide range of ingredients included in botanicals, traditional skin lighteners and vitamins. Givaudan Active Beauty has acquired three main pillar technologies to produce its active ingredients

The latest whitening ingredient launched by Active Beauty is Brightenyl™. This high level technology product was launched in 2015, and because it offers a new approach for whitening it was awarded gold best ingredient at in-cosmetics in Europe, and bronze best ingredient at in-cosmetics in Brazil.