Givaudan Active Beauty launches a new 'smart bead' for hair care applications to cover white and grey hairs in hair styling and combing products.
Bringing more than visual attractiveness to hair styling products, this instant colouring hair treatment called “Colourboosting Unispheres” delivers functional benefits to consumers by temporarily shading grey and white hair and roots.
Grey and white hair is one of the first visible signs of ageing in hair care, alongside hair loss. Active Beauty's newest ingredient has been crafted to hide grey hair by using a high percentage of intense black pigments entrapped in small silver beads. Made of highly sustainable materials (cellulose and natural sugars), these beads break down upon application, and release their high pigment content on each strand of hair. Apart from the colour boosting action, the bead delivers Andiroba oil, coming from tropical environments, on the hair shaft. The warm Andiroba oil is becoming a rising star of hair treatment in salons thanks to its various caring properties including stimulation of hair growth and non-greasy after-feel.
This new launch is dedicated to consumers who have dark and intense brown hair, upgrading existing Colourboosting references dedicated to brown and light brown hairs.
The silver colour of this new visual cue gives an instant attractiveness to the finished product, before consumers can experience its hair care functional benefits.
