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Specialty silicone for novel texture and sensory effects

When it comes to skin care and cosmetics, today’s millennial consumers have savvy requirements around what they expect from the marketplace.

While demand for performance remains paramount, it coexists with a variety of other expectations. It is fair to say the diverse consumers who reached young adulthood around the year 2000 want it all. 

Although millennial consumers worldwide seek more from beauty care products, the list of demands is complex. This is particularly true in Asia, where skin care innovation moves at a rapid pace,1 and consumers have an ever-expanding array of options.2 Products must be multifunctional: foundations and skin lotions with sun protection have clearly taken hold on a global scale, as have alphabet creams originally from Korea, which not only provide a moisturising effect, but also a burst of natural colour and a more even skin tone. At the same time, the desire for products tailored for individual needs continues to expand.

Consumers are less easily satisfied by ordinary experiences with their beauty and personal care purchases. Those that deliver a delightful experience or instant gratification stand out, and millennials in particular are drawn to products that suggest discovery and play – in short, cosmetics that are fun. Attention is on new, exciting and unique experiences that come with heightened stimulation of the senses – including texture, product form, aroma and lasting feel on the skin. Consumers also want to feel ‘royal’ by using products that represent accessible luxury. They desire access to benefits and memorable experiences previously reserved for highend brands.

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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