The Symrise Genealogy of Fine Fragrances enters the digital world with its own App for mobile devices. It allows customers to instantly search for fragrances anytime, everywhere, offering them a smart device experience of the Fine Fragrance genealogy.
“Symrise has been a pioneer in the fine fragrance genealogy and is still a step ahead by now going digital with its unique family tree of fragrances for smart phones and tablets,” says Isabelle Vacheret, senior vice president Global Marketing Scent & Care at Symrise. “Our modern world is always in motion, is getting ever more connected. Everyone is spending more and more time with their mobile devices surfing the internet and working with social media. That is why we developed our digital Fine Fragrance Genealogy. It will give our customers an instant and time-saving experience of our Fine Fragrance Genealogy as they may now access it whenever and wherever they want.”
The Genealogy app entails classical elements of mobile devices. Both, within the masculine and feminine versions, a user-friendly navigation guides directly to product families, the alphabetical index or a direct search function. With practical zoom and scroll functionality users can swiftly maneuver through all nine fragrance families and go directly to their fragrance of choice. Every fragrance family and single fragrance comes with a detailed description. The fragrance app also supports connectivity by adding preferred scents to favorites and a share via e-mail functionality.
