Symrise AG has strengthened its Scent & Care segment with the acquisition of Pinova Holdings, Inc.
Head-quartered in Brunswick, Georgia, US, Pinova Holdings is a leading supplier of ingredients from natural and renewable sources used mainly in the production of perfumes, fragrances and oral care products. With this acquisition, Symrise is expanding its range of fragrance ingredients, and extending its integration in menthol to include specialty cooling.
Dr Heinz-Jürgen Bertram, CEO of Symrise AG, said: “With the acquisition of Pinova Holdings, which owns the operating companies Pinova and Renessenz, we are taking a big step in the growth of our aroma molecules business. In view of the increasing importance of natural and renewable raw materials for the fragrance industry, the product range ideally complements our current portfolio. Pinova Holdings has recognised expertise and is very well positioned in that area.
In addition, Pinova Holdings will broaden our portfolio of ingredients in oral care as well as some attractive new market segments. At the same time, the company will benefit from our global presence and sales structure as well as our R&D expertise.”
The product portfolio of Pinova Holdings comprises numerous specialised products in three business segments. In the fragrance ingredients segment the company is a leading supplier of fragrances derived from natural and renewable raw materials, including products based on wood, orange oils and paper production by-products. Pinova Holdings will give the Symrise Group access to major and highvolume platforms for fragrance ingredients.
