As the personal and beauty care industry continues to thrive, Innospec understand the importance of innovation and development to meet changing consumer needs.
With unrivalled formulation expertise, Innospec develops ingredients and solutions to maximise finished-product appeal and with changes to the company’s business this year they are better placed to do this than ever before.
With a shared commitment to creative innovation, Innospec have integrated Chemsil, a supplier and manufacturer of specialty silicones, into its personal care portfolio. The Chemsil range of silicone products complements Innospec’s extensive range of personal care ingredients, providing extended possibilities for creative formulation solutions in categories such as:
• Hair care – cleansing, conditioning and styling
• Skin care – cleansers, creams and lotions
• Sun care
• Intimate care
• Colour Cosmetics
With increased formulation opportunities, Innospec continue to develop novel ingredient solutions, as shown over the past year with the launch of new, innovative products.
Mild and gentle
Addressing the increased consumer demand for milder, more gentle personal care products, Innospec have focused on creating ingredients and formulating products providing more sensitive applications.
Iselux Ultra Mild
• Low eye sting and no skin irritation
• Enhanced foam and viscosity in extremely mild shampoo formulations
Pureact C, D and L Glucoside Surfactants
• 100% naturally-derived mild surfactant
• High foaming and salt free for use in cosmetic applications
Shineblend MAX
• Feather light, silky soft effect
• Non-greasy, shine enhancer, for use in hair care products
The changing face of Innospec
As the changes at Innospec are embraced, the company has taken the opportunity to look at its image and messaging to ensure that it continues to inspire and delight customers. Innospec understand that there are many reasons for using cosmetics and toiletries but perhaps the overarching theme is concerned with wellbeing and beauty, it is about each and every one of us feeling good in our everyday lives. Innospec know that beauty is more than skin deep and that it is what is inside that counts, inside us and inside the products that we all use. This is why the company has refreshed its personal care branding with new images that capture Inner Beauty. Everything that goes into the products is evaluated and perfected before earning the right to be sold as an Innospec ingredient to go on and touch the lives of people around the world.
