Strategic alliance for hair and skin

July 2012

AkzoNobel Global Personal Care has announced a strategic alliance with Corn Products International/National Starch, a leading global provider of ingredient solutions to the food and other diversified industries.

 The alliance will position AkzoNobel as the global distributor of Corn Products’ line of functional, modified starches for hair care and skin care applications, excluding bar soap and dusting powders. This multi-year agreement will allow both organisations the ability to grow their product portfolios. According to Rob Asselin, vice president and general manager for AkzoNobel Global Personal Care, the alliance provides AkzoNobel a strong technology and innovation partner to achieve its growth ambitions across its hair styling, skin care, and cleansing and conditioning. “This serves to further strengthen our position as one of the leading specialty solution providers in beauty care technologies,” he adds.