TECHNICAL ARTICLE
Cosmeceuticals: advertising rules and claims
Wen Schroeder — SEKI Cosmeticals, USA
According to a market research report published in February 2005 by BCC Research, baby boomers’ unprecedented purchasing power, coupled with the youthdominated cultural shift and modern technological advancement have fuelled a rapidly growing US anti-ageing industry that exceeded $45.5 billion in 2004 ($7.7 billion of which was spent on appearance products alone).
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