Editorial

Would you like to see your news story feature in our regular email newsletter? Or your in-depth story appear in Personal Care Magazine?

We welcome editorial submissions from manufactureres and suppliers of products and services for the Asia Pacific personal care market. While there is no guarantee that we will publish your submission, you can rest assured that we will consider it carefully - and contact you.

If you would like to know more about getting your story published, contact Nicholas Marshall

Editorial Department
Step Communications Ltd
Step House
North Farm Road
Tunbridge Wells
Kent
TN2 3DR
Telephone: 01892 518877
Fax: 01892 616177

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PRODUCT ARTICLE

Polyurethanes grab attention
The new Baycusan C product line, which Bayer MaterialScience developed specifically for the cosmetics industry, has premiered with a polyurethane (PU) powder and four solvent-free PU dispersions – these grabbed significant attention at the recently held in-cosmetics event in Amsterdam.

TECHNICAL ARTICLE

Cosmeceuticals: advertising rules and claims
Wen Schroeder — SEKI Cosmeticals, USA According to a market research report published in February 2005 by BCC Research, baby boomers’ unprecedented purchasing power, coupled with the youthdominated cultural shift and modern technological advancement have fuelled a rapidly growing US anti-ageing industry that exceeded $45.5 billion in 2004 ($7.7 billion of which was spent on appearance products alone).